Adobe seeks to extend reach of Flash, nukes licensing fees

Via Ars Technica:

Adobe has announced a new initiative called Open Screen, which aims to make the company’s Flash multimedia technology ubiquitous on mobile and embedded devices. Adobe plans to eliminate the licensing fees required to distribute its own Flash player and AIR runtime implementations on mobile devices and will also remove licensing restrictions on the specifications for the FLV and SWF formats so that developers can create fully-compatible independent Flash player implementations.

The initiative is supported by a diverse selection of companies in industries ranging from telecommunications to content production, including ARM, Samsung, Nokia, Intel, Cisco, the BBC, and MTV. Adobe hopes to work with these companies to make Flash and AIR the de facto standards for creating and delivering rich media content across computing, entertainment, and communications devices. Eliminating the licensing costs for deploying and integrating Flash playback capabilities in embedded devices will likely appeal to phone handset makers and set-top box manufacturers. Adobe will also be publishing open specifications for its Flash Cast protocol, which will allow third-parties to create custom Flash streaming solutions.

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~ by spyaokid on May 6, 2008.

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