Verizon Sues Time Warner Cable Over ‘Fiber’ Ad

If you need more proof that phone and cable companies are locked in a bitter struggle to control telecommunications, Verizon Wireless and Time Warner Cable are a good example. Verizon filed suit in federal court this week alleging that a TWC ad falsely compares its cable offering to Verizon’s FiOS network.

TWC ad features a door-to-door salesman pitching “Fiber!” When he waves his hands, he creates magical swooshes, suggesting that Verizon is casting a spell over customers by the mere incantation of “fiber.” In the ad, a homeowner responds that TWC has “been using fiber optics for over a decade. Welcome to the program!”


~ by spyaokid on April 11, 2008.

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